Lifeway , 2025
// Original Concept, Interview Development, Director, Cinematographer, Editor //
Two films created to frame Lifeway's CEO keynote at the Southern Baptist Convention..
More than a Job
Opening Film
Lifeway was introducing a new vision: empower 300,000 church leaders with research and resources to reach the nations. I proposed opening with the people behind the mission rather than the number. I developed and conducted nine employee interviews, then selected four voices to interweave into a single story of calling and purpose.
A paper airplane became a quiet visual metaphor for the organization’s reach beyond its own walls. The film played before the CEO took the stage, grounding a large organizational vision in personal conviction.
Closing Film
The companion film transformed Lifeway's visual identity into a studio-style cinematic sequence, with footage revealed within graphic letterforms. I wrote the voiceover and performed part of the narration, helping close the keynote with the same mission the opening film made personal.